Henner strengthens its presence on the senior healthcare market
Paris, 10 April 2015. Henner, an insurance broker specialising in personal insurance, has launched Sélection Santé Sénior, a new health insurance plan designed for seniors, thereby further strengthening its presence on the over-60s market segment.
Henner Sélection Santé Sénior comprises of six 3-tier plans including extras such as dental, optical, hearing and well-being.
Henner is well established on the seniors market, and is known both for the products it markets and its offbeat communication strategy for which it received the Argus d’Or insurance award.
Advantages of Henner Sélection Santé Sénior:
- No age limit
Membership up to the age of 90 (for plans 1 to 5)
- No medical selection process
Regardless of your age and the plan you choose, no questionnaires or medical check-ups are required
- Instantaneous protection
Cover from the 1st day of registration with no waiting period
- No upfront expenses
Direct settlement throughout France
- Reimbursement provided within 48 hours (excl. bank transfer times)
Henner awarded by the magazine L’Argus de l’Assurance
Henner recently won the L’Argus de l’Assurance award for best communication campaign. Its communication campaign was launched in November 2014 in print and on a dedicated website seniorsbienassures.fr.
With the help of Mamika, the superhero grandmother, Henner uses a tender and yet provocative approach to address the seniors market with a simple and straightforward slogan, ‘Change the rules. Old-age no longer exists’.
The 95-year old grandmother is a child at heart and has a rebellious spirit. Mamika, which is Hungarian for grandmother, brushes aside stereotypes of the old-fashioned grandma.